Step right into a world the place timeless magnificence meets fashionable luxurious, the place beautiful design fuses with distinctive service, the place two globally acknowledged manufacturers unite to redefine the way forward for hospitality. The world of Nobu Hospitality and Asset World Corp (AWC) is about to broaden with the revealing of two grand Plaza Athenee Nobu Inns and Spas in two of the world’s most vibrant and fascinating cities – New York and Bangkok. A brand-new period of ultra-luxury is on the horizon, promising a mix of custom and innovation, crafted for many who search the extraordinary.
In a vibrant announcement from the forefront of the luxurious life-style business, Nobu Hospitality and Asset World Corp (AWC) have launched into an bold enterprise: the launch of two grand Plaza Athenee Nobu Inns and Spas. These transformative developments shall be unveiled in two of the globe’s most thriving and charismatic cities – New York and Bangkok.
Nestled throughout the timeless magnificence of Manhattan’s Higher East Aspect, the Plaza Athenee Nobu Lodge and Spa New York is poised to be a sanctuary of sophistication. A mix of excessive style and laid-back luxurious, the 145-room institution presents an beautiful ambiance, that includes suites with indoor and outside glassed terraces, gazebos, and an unique townhouse choice providing unparalleled service. Unwind within the tranquil heat of a standard Japanese onsen or uncover a world of rejuvenation on the spa and wellness heart.
Awaken your senses within the lodge’s signature Nobu restaurant, the place the artwork of omakase – entrusting your eating expertise to the discretion of the chef – brings an immersive aspect of shock to your meal. In the meantime, the bar, lounge, and personal rooftop space supply attractive areas to attach and unwind in opposition to town’s fascinating skyline.
Midway across the globe, the Plaza Athenee Nobu Lodge and Spa Bangkok will take root within the revered East Asiatic Firm (EAC) Heritage Constructing, a fascinating landmark by the Chao Phraya River. Every location capitalizes on its uniquely fascinating locale, with AWC championing strategic, quality-driven development that fuels steady enlargement.
This partnership marks a milestone in AWC’s collaboration with Nobu Hospitality. Collectively, they intend to invigorate two iconic heritage buildings, infusing every with the high-touch, up to date magnificence synonymous with their model identities. This endeavor additionally signifies Nobu’s thrilling first step into the New York lodge market.
“Our imaginative and prescient is to create distinctive experiences for purchasers whereas growing sustainable values for all stakeholders,” says Wallapa Traisorat, CEO of AWC. “The Plaza Athenee Nobu Lodge and Spa New York and The Plaza Athenee Nobu Lodge and Spa Bangkok will supply the distinctive luxurious of the Plaza Athenee model intertwined with the minimalist Japanese custom of Nobu.”
Nobu Hospitality CEO Trevor Horwell echoes the thrill, expressing gratitude for AWC’s belief and expressing that the enterprise “will redefine the requirements of luxurious and class not solely in Thailand but additionally within the U.S.”
These initiatives embody an alignment of imaginative and prescient between AWC and Nobu Hospitality. A harmonious mixing of classical European structure with fashionable simplicity would be the essence of the 2 lodges, that are slated to open their doorways in 2026.
The Bangkok venture goals to raise Thailand’s luxurious journey scene with a singular ‘East meets West’ idea, providing a world-class F&B expertise built-in right into a River Journey idea. With an intimate connection to different AWC initiatives alongside the Chao Phraya River, it can present a particular riverfront expertise, even that includes a particular Nobu cruise boat for bespoke personal features.
“The Plaza Athenee Nobu Lodge and Spa Bangkok and the Plaza Athenee Nobu Lodge and Spa New York will set new benchmarks within the business,” says Wallapa. With the fusion of Plaza Athenee’s ultra-luxury and Nobu’s fashionable life-style, these new additions are positive to carve out a singular place within the coronary heart of worldwide vacationers.
The union of Nobu Hospitality and Asset World Corp in these two monumental ventures alerts a recent chapter within the story of luxurious hospitality. As we eagerly await the grand unveilings, we could be sure that these new landmarks will usher in an period of heightened luxurious and complex magnificence. For the discerning Pursuitist, the attract of Plaza Athenee Nobu Inns and Spas guarantees greater than only a place to remain; it affords a possibility to stay the extraordinary, to expertise a world-class fusion of cultures, and to take pleasure in an ambiance the place each element is designed for the distinctive. An unforgettable journey awaits in New York and Bangkok, able to be written within the golden ebook of luxurious journey.
BECOME A PURSUITIST VIP!
Get Unique Entry. Join our Free Insider Enewsletter. No adverts, ever!
Rated ⭐⭐⭐⭐⭐ from Forbes, The New York Occasions & The Wall Road Journal.