Pursuitist founder Christopher Parr sat down with the exceptionally inventive Jeff Leatham to debate his newest ebook, “The Artwork of the Flower,” and his iconic profession with the legendary 4 Seasons lodge model. Watch the unique interview with the famend florist to the celebs, together with Kim Kardashian and Oprah. Moreover, Jeff has served because the Creative Director at quite a few 4 Seasons Inns, together with these in Beverly Hills, Philadelphia, and George V in Paris.
You’ll additionally uncover Jeff’s secret origin, his favourite lodge, vacation spot, airline, and the final word Jeff Leatham journey tip.
The Pursuitist Interview with Jeff Leatham Begins Now:
About “The Artwork of the Flower”:
“Each milestone, particular occasion, vacation, and celebration, Jeff has been there to assist us create lasting reminiscences with essentially the most lovely designs to recollect them by.”
— Kim Kardashian, from the foreword
“Coloration, kind, vibrancy, luxuriousness, opulence, fantasy, precision, out of this world scale, superb, impressed, surprising, totally good all phrases that describe Jeff Leatham’s “The Artwork of the Flower.” Learn the ebook and be as captivated as I.”
— Martha Stewart
That includes celebrated florist Jeff Leatham’s favourite flower preparations from all through his famend profession, “The Artwork of the Flower” takes readers on a aromatic, floral journey. Dive into Jeff’s over-the-top and world-famous flower preparations and installations.
Get an inside have a look at the preparations and installations made for his A-list superstar clientele. These embody works for luxurious places just like the 4 Seasons Inns in Beverly Hills, Philadelphia, and Paris; the New York Botanical Gardens; the Philadelphia Flower Present; and Bloomingdale’s. “The Artwork of the Flower” vividly showcases Leatham’s most well-known and award-winning floral tapestries with full-color images.
Jeff Leatham + Christopher Parr Interview Highlights
Christopher Parr: In the present day, we’re speaking to Jeff Leatham about his new ebook “The Artwork of the Flower”, obtainable in bookstores and on-line. Jeff is a florist of the celebs, from Kim Kardashian to Oprah. Jeff can be the creative director for quite a few 4 Seasons Inns, together with Beverly Hills, Philadelphia, and Paris. Jeff, welcome. Please take us inside your new ebook “The Artwork of the Flower”.
Jeff Leatham: Thanks for having me. That is my fourth ebook, and it catches individuals up on what I’ve been as much as during the last 5 to 6 years. It dives into numerous occasions, totally different design ideas, and the attractive artwork installations we’ve created, all underlining that it’s not nearly flowers – it’s concerning the artwork of the flower.
Christopher: Let’s talk about the method. Might you communicate concerning the inventive course of and inspiration, significantly in Paris?
Jeff: Completely. In Paris, it’s all about pushing the bounds and doing one thing we’ve by no means carried out earlier than. It’s my twenty third yr on the George V, and I’m as excited to create there now as I used to be in my first couple of years.
Christopher: That’s unimaginable. Let’s speak concerning the 4 Seasons model. Why are they profitable in luxurious hospitality, in your opinion? They’re one among our favorites.
Jeff: I’ve labored with the 4 Seasons for 28 years, and it began with the situation at Beverly Hills. Isadore Sharp has positioned a powerful emphasis on flowers, as they supply a way of residence for company and improve the general luxurious expertise. I knew I used to be working for the best firm. I visited Pursutist a number of days in the past and it looks like you’ve spent quite a lot of time on the George V in Paris.
Christopher: Oh, I really like spending time there. It’s one among my favourite locations on this planet. I recall one among your Valentine’s Day installations — it was mirrored cave – it was a very lovely expertise.
Jeff: Simply a few weeks in the past, we kicked off my ebook launch at that lodge. It was fantastic, we hadn’t hosted a celebration exterior within the courtyard in fairly some time. And naturally, there’s my sculpture on the market.
Christopher: It sounds just like the George V has been integral to your journey.
Jeff: Sure, certainly. With my totally different workplaces all over the world, it began for me on the George V when the entire revolution occurred. Every time I return, it seems like going residence.
Christopher: How do you deal with difficult requests?
Jeff: We not often get difficult requests, and once we do, it’s typically enjoyable for us. We love catering to particular requests, like marriage proposals, anniversaries, or birthdays.
Christopher: Let’s speak about your transition from modeling in Paris to working with flowers on the 4 Seasons. What was that like?
Jeff: It was fairly the journey. I wanted cash at age 23-24, and I discovered a possibility to work in a flower store on the 4 Seasons. It was a fluke however it opened my world to flowers.
Christopher: Now, I’ve some fast Pursuitist questions for you. What are your favourite vacation spot and lodge?
Jeff: My favourite vacation spot and lodge are the 4 Seasons Bora Bora and 4 Seasons in Kona.
Christopher: What’s your favourite new restaurant?
Jeff: That is the place to stray from 4 Seasons. To be trustworthy, I desire my staple spots over new ones, like Resort Bel Air and Beverly Hills Resort.
Christopher: How about your favourite airline?
Jeff: I discover Delta and Air France to be dependable and accommodating.
Christopher: Lastly, do you may have a Jeff Leatham journey tip to share?
Jeff: At all times pack an additional day’s garments and toiletries in your carry-on, simply in case.
Christopher: Jeff, thanks to your time immediately. His new ebook “The Artwork of the Flower” is accessible in bookstores and on-line.
Jeff: Thanks a lot.
About Jeff Leatham
Jeff Leatham, also known as the “flower man”, has revolutionized the artwork of floral design and association. With a profession spanning almost three many years, Jeff’s journey started unexpectedly on the 4 Seasons in Beverly Hills, the place he remodeled atypical areas into breathtaking floral landscapes. His artistry and dedication to element rapidly propelled him to grow to be one of many world’s most famed floral designers.
Jeff’s longstanding affiliation with iconic lodges, significantly the 4 Seasons, showcases his dedication to creating unforgettable experiences for company. Having spent over 20 years creating magic on the George V in Paris, his floral preparations are sometimes the primary impression for company, epitomizing luxurious and a spotlight to element.
Leatham’s experience doesn’t simply finish at lodge lobbies. He’s celebrated milestones with numerous people, bringing vibrancy to occasions starting from intimate marriage proposals to grand celebrations.
Other than his dedication to floral design, Jeff can be an achieved creator, together with his most up-to-date ebook titled “The Artwork of the Flower”. That is his fourth publication, providing readers a deeper dive into his life, designs, and inspiration through the years.
His work with celebrities, together with Kim Kardashian and Oprah, has solidified his place because the go-to floral designer for the celebs. But, Jeff’s roots stay grounded, with a permanent ardour for flowers and an insatiable want to create magnificence, making him a real icon on this planet of design.