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HondaJet: Innovation within the Skies, American Jobs on the Floor

9 min read
HondaJet President Hideto Yamasaki

Just lately Pursuitist was invited to Greensboro North Carolina to discover all issues HondaJet, the aviation wing of the Japanese company Honda.

In case you didn’t know, Honda excels at creating and manufacturing all kinds of excellent merchandise. Most know concerning the nice automobiles Honda and their premium model Acura convey to market, in addition to their well-liked bikes, however the conglomerate has extra spectacular wares. Do you know that apart from their core car and motorbike enterprise, Honda Motor Ltd. Produces Outside gear – mowers, snow throwers, energy mills, marine outboard engines, all-terrain automobiles, Electrical scooters, racing engines, and lightweight jets by the Honda Plane Firm.

In 1997, Michimasa Fujino, a younger engineer at Honda, got here up with an idea drawing for the “Over-The-Wing Engine Mount” configuration, a very new idea in enterprise aviation. Not discovering any paper close by, Fujino shortly tore a web page off a calendar on the wall and drew the primary HondaJet idea sketch on the again. The sketch acquired inner approval, formally launching the key HondaJet analysis challenge.

HondaJet’s Distinctive Engine Mounts Provide a Quieter, Roomier Cabin

Whereas nonetheless within the secret challenge section, Honda looked for a possible world headquarters location and selected North Carolina, the birthplace of aviation. In the end Greensboro, North Carolina was chosen for the Greensboro Piedmont Triad Worldwide airport’s future development potential, obtainable land, and the expert workforce within the Greensboro space.

Additionally, provided that North America is the biggest marketplace for enterprise aviation, Honda determined Greensboro was (and nonetheless is) the right place for his or her world headquarters for his or her new HondaJet enterprise.

In 2006, the Honda Plane Firm was formally based.

With full entry to takeoff and touchdown runways on the Greensboro airport, Honda Plane Firm’s 133-acre campus homes all important operations in 5 fundamental buildings – enterprise administration, company communications, analysis and improvement, design, engineering, manufacturing, a customer support facility, supply hangar and extra.

Scale Mannequin of Honda Plane Firm Campus

The HondaJet Expertise

As a long-time automotive author, I’ve had an ideal relationship with the automotive communications workforce at Honda and Acura, together with regional reps Lynn Seely, Antonio Jakes, and my Northeast rep Chris Naughton, amongst many others. On the 2023 Chicago Worldwide Auto Present, HondaJet had a mockup of their new HondaJet Elite II on show. It was there that I mentioned the thought of visiting the HondaJet facility and taking a demo journey with Peter Kriegler, Vice President of Gross sales for Honda Plane Firm.  Extra from Peter later on this story. HondaJet Company Communications Lead Yiyi Cui then set the “touchdown gear” in movement, and Antonio, Chris and I had been on our method to Greensboro.

We arrived on the Honda Plane Firm, greeted by Yiyi, who organized an ideal tour of the sprawling facility.

Antonio Jakes, Chris Naughton, and Yiyi Cui on Tour

After a welcome session within the Customer Middle, first up was a tour of the manufacturing flooring. This “White Glove” space is the place HondaJets are assembled by hand and utilizing the most recent expertise. There have been 15 jets underneath development throughout our tour.

Meeting Line. Honda Plane is steadily ramping up manufacturing receiving FAA sort certification for the HondaJet final yr

We handed the Honda Flight Coaching Simulator in path to our second tour cease – the Supply Hangar, the place HondaJet shoppers take possession of those spectacular jets. The Supply Hangar additionally has full-luxe areas the place their shoppers can calm down and luxuriate in meals and beverage earlier than their maiden supply flights.

Supply Hangar
HondaJet Flight Security Simulator
Supply Hangar Consumer Reception Room

It was within the hangar that we met Stefan Johansson, HondaJet’s Director of Flight Operations and Flight Check Pilot. It was time for our demo flight!

With an invite to fly within the First Officer’s proper cockpit seat, I couldn’t wait to ask Stefan if I may briefly take the controls of the HondaJet. In any case, I do have flight expertise in a Cirrus 22 personal airplane that I piloted (from the left aspect!) for over an hour throughout one other press demo journey.

However alas, it wasn’t meant to be. I’m 6’9”, 260 kilos. The HondaJet has a cockpit constructed for normal-sized people, not these of “Sasquatchian” proportions like yours actually. I obtained caught attempting to get into the co-pilot seat and actually needed to be dragged out of the cockpit by Stefan.


It ought to be famous that an up to date, prolonged seat observe for the left cockpit seat will permit simpler entry on the Elite II for taller pilots.

After all, Antonio Jakes, who’s comparatively new to the Honda automotive Comms Staff, was desperate to take my place as this was additionally his first HondaJet flight. You might see firm delight through his large smile as soon as he took the First Officer’s seat. I threatened him with bodily hurt if he ever launched the comical video he shot of me being rescued by Stefan!

Antonio Jakes in Management!

So I took a really comfy seat within the luxe six-passenger cabin with Chris Naughton and Yiyi Cui.


Large Man Ballin’!


Pre-flight Info!

For the reason that Honda Plane Firm’s hangars have direct taxiways to the Greensboro airport, we had been airborne inside minutes of management tower clearance.

The flight was unbelievable! In the course of the flight I took a knee between Stefan and Antonio and donned Antonio’s headphones so Stefan may speak to me concerning the myriad security, navigation, climate and telemetry parameters throughout a number of cockpit screens.

HondaJet Director of Flight Operations Stefan Johansson

In the course of the flight, Yiyi confirmed me the entire inside consolation and comfort cabin options, together with slick window shades that deploy and retract on the contact of a button. The aforementioned Over-The-Wing Engine Mounts not solely made the cabin quieter as they don’t seem to be connected to the fuselage, and subsequently create much less wind-turbulence noise; they gave the HondaJet workforce the liberty to design a wider cabin.

Luxe Elite II Cabin
Yiyi Cui

After reaching 31,000 toes, we loved scenic views of North Carolina’s lovely panorama. After 60 minutes of aerial bliss, we touched down at Greensboro airport and taxied again to the Supply Hangar.

So What’s Behind the Luxurious and Know-how of the HondaJet Elite II?

To reply that query, I spoke to Vice President of Gross sales for Honda Plane Firm, Peter Kriegler through phone shortly after my go to:

Peter Kriegler


What an ideal expertise it was visiting your facility and flying within the HondaJet Elite II. Earlier on this story, I detailed the imaginative and prescient of late Honda founder Soichiro Honda to take the corporate airborne. What was the pathway in the direction of the choice to maneuver ahead with HondaJet?

Peter Kriegler:

Effectively, as you talked about early on, Mr. Fujino began as an engineer at Honda within the car division as an aerodynamics engineer, after which was requested to tackle a challenge involving some completely different aviation and aerospace research.

The key challenge workforce moved to america in 1986 and commenced analysis at Mississippi State College. They’ve an aerospace engineering program that Honda collaborated with. They got here to the US due to the scale of the aviation business, and chosen Mississippi State due to the connections and promise they needed to collaborate on completely different research, and that analysis challenge finally led to his conceptualization of a light-weight jet.


Please give the timeline of HondaJet manufacturing.

Peter Kriegler:

So the primary prototype plane truly flew in 2003, after which we unveiled it in 2005. Then we actually developed it. It was in December 2010 that we flew what we name the primary FAA conforming plane.

And that started the method of the true certification effort, and that plane, the HondaJet, was licensed in December of 2015. Nearly 5 years to the day after the primary conforming take a look at airplane flew.


Throughout my tour of your manufacturing amenities, there have been about 15 jets underneath development. What number of HondaJets have you ever offered since your first FAA conforming jet was licensed?

Peter Kriegler:

Earlier than the Covid-19 pandemic, we had been producing about 52 plane per yr, with that quantity dropping to 29 per yr post-Covid. There are about 235 airplanes in service now.


And what’s the typical value for the HondaJet, Peter?

Peter Kriegler:

This yr, the bottom value is about $6.95 million.


What manufacturers are your main competitors? Do you’ve a value benefit over your competitors?

Peter Kriegler:

Sure, particularly with the Elite II, we type of straddle two completely different segments.

On the lighter finish, those that we’re extra aggressive in dimension with, they’re promoting for round six and a half million. So we’re a little bit little bit of a premium to that.

However should you look upstream to the airplanes that we evaluate a little bit bit extra by way of efficiency and expertise with, these are roughly $10 million.


And what manufacturers are these?

Peter Kriegler:

On the lighter finish of us could be a Quotation M2.

And on the upstream aspect, we’d see a Quotation CJ3+ and a Phenom 300.


Okay, superb. In June of this yr, Honda Plane Firm introduced the choice to maneuver the challenge from an idea to actuality. Please focus on your future gentle jet, the HondaJet Echelon. Will it’s a competitor for manufacturers like Gulfstream and a few of the different well-known personal jets?

Peter Kriegler:

Sure, I feel it can convey curiosity from another OEMs that we don’t compete with in the present day. For the businesses we presently compete with, I feel the Echelon will fall in school with a few of these, however we’ll see some bigger plane. I do imagine some plane from Bombardier and even a few of the smaller and older Dassault Falcon merchandise will probably be, I feel, inside vary of our homeowners.

And it’s fascinating, because the Echelon straddles a few completely different segments. Whereas it has the scale and footprint within the gentle jet phase, the present airplane (Elite II) is what we name a really gentle jet.

Additionally, it’s designed to be the one gentle jet and solely single-pilot (HondaJet is in search of FAA certification for single-pilot operation) jet to essentially supply transcontinental vary.

So the place that comes into play now, it’s going to be a extra modest cabin than a giant flat flooring, six-foot tall Gulfstream. However the gas financial savings realized on a transcontinental journey are north of 40%. So it actually does give a brand new, environment friendly choice, which is what Honda’s identified for. I imply, they didn’t convey the largest automotive to market once they first got here to the U.S. (Honda N600 in 1969). Proper? They introduced an environment friendly one.


Thanks Peter!

Honda’s Native Dedication

With that future manufacturing perception, I additionally requested Yiyi Cui about Honda’s dedication to North Carolina, and the way they purchase the specialised expertise to construct such refined plane. Right here’s key information relating to Honda Plane’s employment and philanthropic contributions to the area people:

  • Honda Plane has over 800 associates from greater than 30 nations, with 60% from North Carolina
  • New gentle jet (2600) improvement and manufacturing will create 280 new jobs in Greensboro amenities
  • Honda Plane demonstrates dedication by sponsorships, charity drives, involvement in volunteer alternatives and STEM training occasions with a wide range of neighborhood companions. Just lately we now have loved working with:  Backpack Beginnings, Greensboro Curb Farmers Market, Out of the Backyard Venture, Servant Middle, the Freedom Home, Guilford Inexperienced Basis & LGBTQ+ Middle, The Pink Cross, and Arc of Greensboro
  • Different long-term influences embody making contributions to North Carolina’s aviation sector as a profitable aviation enterprise. Inspiring different firms, particularly in aviation, to spend money on North Carolina
  • Honda Plane Firm is the third largest employer within the Greensboro space

I then inquired about partnerships with native Neighborhood Faculties, Universities, and Tech Faculties:

“We’ve been constantly partaking with native faculties just like the Guilford Technical Neighborhood Faculty and Guilford County Faculties in varied methods to advertise STEM training within the area. Moreover, we’re actively forging partnerships with native and nationwide faculties together with Neighborhood Faculties, Universities, Technical Faculties, and Excessive Faculties,” mentioned Yiyi Cui.

Honda Plane Firm workforce celebrating the preliminary flight of the primary manufacturing HondaJet – June 27, 2014 

A Brilliant Future

We totally loved our HondaJet expertise and stay up for a demo journey on the brand new Echelon, anticipated to be licensed in 2028.

Below new HondaJet President Hideto Yamasaki, the sky is just not the restrict, however the actuality for the Honda Plane Firm!





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